The Global Brain: Your Roadmap towards Innovating Faster and Smarter in a Networked World By Satish Nambisan, Mohanbir Sawhney
2007 | 304 Pages | ISBN: 013233951X | PDF | 2 MB
All the theme about "open innovation" and externally-focused innovation assumes that "one size fits tot~y" in terms of what network-centric innovation is and how companies should tackle external creativity. But the reality is that there is no one right way to master this tool. For impulse, loosely governed community-based innovation projects are a remarkably different animal from tightly-orchestrated disentanglement projects driven by a large fixed. As the landscape of network-centric radically new measure becomes more diverse and more confusing, there is a desperate need to make the landscape to better understand divers models for network-centric innovation. This work brings clarity to the confusion. Further, it argues that managers cannot rely up~ the body anecdotal success stories they read hind part before in the press to implement a reticulated-centric innovation strategy. They need harsh and analytical advice on what role their society should play in an innovation reticulated, what capabilities they need to appoint, and how they need to prepare their organized being for this significant shift in the innovation approach. This book offers a practical and detailed roadmap for planning and implementing some externally-focused innovation strategy.